It is an advertising method that uses aircraft to display promotional messages in the sky, either by hanging banners behind aircraft or writing messages using smoke.
Features:
- Clear visibility from long distances.
- A distinctive visual effect that can be eye-catching.
- The ability to direct aircraft to specific places such as major events and crowded areas.
Advantages:
- Effectively attract attention.
- Reach a wide audience in open spaces.
- Deliver an advertising message that stays in people's memories for a longer period.
Disadvantages:
- High cost compared to other advertising methods.
- The effectiveness of advertising is affected by weather conditions.
- The existence of legal restrictions in some areas.
Arab examples:
- Advertisements in Dubai during major events.
- Using aircraft in Riyadh to display promotional messages during events.
Foreign examples:
- Skytypers Company in the United States, provides services for writing promotional messages in the sky.
- Air Advertising Company in Australia, uses aircraft for advertising with banners behind aircraft.
Marketing via aircraft is an innovative and attractive advertising method that provides clear visibility and reaches a wide audience. Despite the high costs and weather sensitivity, it remains a great option for ads that need a strong visual impact.
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